Salem

Pet Insurance Recommendations Based on Your Dog's Medical Records
We analyze your vet records to spot terms that could trigger pre-existing condition denials and recommend the best plan for your specific pet and budget—no insurer affiliate bias, just honest advice.

Why Most Pet Insurance Advice Is Broken

They Don't Read Your Records Before Recommending Plans

Other sites just ask about breed and age, but what really matters is what's already in your pet's vet files. Meanwhile, insurers collect your records when you enroll—then don't actually review them until you file a claim.

They Get Paid By Insurance Companies

Comparison sites earn commissions when you buy certain plans—and only show insurers they have affiliate deals with. If a better plan exists that doesn't pay them, you'll never see it. Guess which ones they recommend?

Claims Get Denied for Weird Reasons

Insurance companies wait until you file a claim, then dig through old vet notes looking for any excuse to say no. Even symptoms from years ago can come back to haunt you.

The System Keeps You in the Dark

Exclusions are vague, breed risks are buried, and policy language is designed to confuse. You're forced to make decisions without understanding what you're actually buying.

Here's What We Do Differently

Salem actually reads your dog's vet records before recommending insurance. We spot the language that might cause problems later and help you pick a plan that makes sense for your specific pet. We don't get paid by insurance companies, so our advice is actually for you.

How Salem Works

1

Upload Your Records

Upload your pet's vet records or sign a release form for us to collect them directly from your vet.

2

AI Analysis

Our proprietary AI scans your records to identify medical terms and phrases that insurers commonly flag for exclusions.

3

Risk Assessment

We analyze your pet's health profile against historical claim denials and breed-specific patterns to predict coverage risks.

4

Get Your Report

Receive your personalized Salem report with likely exclusions, timing recommendations, and unbiased insurance plan suggestions for your pet.

Why I Built Salem

Hi! I'm Kiera, a risk analyst by training, a researcher by instinct, and a dog mom by choice. My work has always focused on pattern recognition, risk forecasting, due diligence, and catching what's buried in the fine print. That same mindset is what I bring to Salem.

The idea came into focus when my own dog, Salem, was denied coverage for a condition that had nothing to do with his actual medical history. Despite paying premiums for months, a single vague phrase buried in his vet records from a visit 4 years prior, triggered a "pre-existing condition" exclusion. One the insurer only cited after I filed a claim. They had requested his records when I enrolled, but didn't actually review them until they were looking for a reason not to pay.

That's when I saw the deeper issue: insurers do their real underwriting after you need them, not before you buy. They hold all the information. Pet owners have none.

I named the platform after Salem because he's now the watchdog keeping that system in check.

Salem the dog got screwed by insurance fine print. Salem the platform makes sure other pets don't.

I don't come from the pet insurance industry, and that's the point. I'm not here to preserve the system. I'm here to disrupt it. Salem puts the same analytical tools insurers use into the hands of pet owners before they buy.

Insurance companies profit from opacity. Salem profits from transparency.

Salem

Salem, Chief Treat Officer

The dog who inspired the platform

Don't Get Burned by Insurance Fine Print